What is Marketing by numbers?
There’s a lot of nonsense out there in the world of marketing…
“Generate 50 leads a month for your firm with FB ads”
“Use AI-powered chatbots to book 30 qualified sales appointments a month”
And with all the algorithm changes, new social media channels, and online trends, it’s enough to give a seasoned marketer a migraine.
We understand that marketing isn’t your specialty. You trained as accountants & bookkeepers. Marketing just became something you had to think about when you decided to go into the world of business.
Consider ‘Marketing by numbers’ your weekly marketing training.
Only you don’t need to leave your desk, or wherever you’re reading this from. And you don’t need to carve out 5 hours per week.
You can read each newsletter whilst you’re having a quick coffee break in between meetings (or if you’re reading this from the UK when you’re on hold to HMRC!)
Here’s why you should subscribe…
As a business owner myself, I want a certain level of financial literacy.
I don’t need to know the ins and outs of how balance sheets and charts of accounts are produced, but I’d like to be able to understand them and what they mean for my business.
When it comes to marketing, most accountants & bookkeepers we've spoken to feel the same.
They don’t need to know the ins and outs of how to set up FB ads or the best time of day to send emails. But they do want to understand marketing better.
This means if you ever decide to hire somebody in-house or work with an outside agency, you’re not left scratching your head wondering if you’ve made the right decision.
This is where Marketing by numbers comes in…
Who are we?
Two guys with a passion for straight-talking, no-nonsense, advice.
Who just so happen to know a thing or two about marketing for accounting and bookkeeping firms, and vendors serving the accounting profession.
Since 2012, Matt’s company Bizink has worked with firms globally to help them with their website and marketing.
Since 2014, Jordan has worked in marketing & growth roles in the accounting & bookkeeping industry for apps like Pixie & Ignition.
Since 2022, Matt & Jordan joined forces (along with our awesome Creative Director, Libby) to create Troika, where ambitious firms get a proven path to growth.
We’ve been around the industry long enough to see what works, and what doesn’t.
We’re seeing it each and every day with the clients we work with.
And we want to share those lessons and advice with you here.
What can you expect?
Every Friday we’ll send Marketing By Numbers straight to your inbox.
The goal with these newsletters is pretty simple…
We want to simplify marketing for accounting & bookkeeping firms.
No hacks, tricks, or latest trends.
Just foundational marketing advice, distilled in simple terms.
Each week we’ll share with you a newsletter that consists of either:
A marketing concept or idea distilled down into something that’s easy to understand and implement
A breakdown of a real-world marketing strategy to show you what they’re doing, and how it works (it’s good to see how it works in the real world as well as in theory!)
Because if you know the why, and we can show you some real-world examples of the how, then our hope is that you’ll feel more confident when it comes to marketing your own firm or engaging with external marketing pros.
Sound good? Then what are you waiting for… there’s only one thing left to do…
